How Should a Small Business Act Towards a Negative Review?
Negative reviews are an inevitable part of being a business in the internet era. Regardless of the level of service that you offer there will always be customers who criticize your business and its product offerings online. While negative reviews are inevitable that doesn’t mean that a business should have no response to them, although ignoring negative reviews may be the best option in some situations. This article will highlight how a small business should respond to negative reviews.
A small business should read and understand the reviews that customers are leaving and see what customers like and dislike about their products and take into consideration whether they need to adjust their services or products as a result. Change is not needed in all situations and businesses should attempt to see what is received positively and negatively.
A company should consider responding to negative reviews but should remain civil when they do so and act in a professional way. Doing so in a honest yet confident and compassionate way will show customers that the company cares about the needs of their customers and that they treat them with the respect and care that they deserve.